Location: 7000 Hollywood Blvd. Part of the Roosevelt Hotel on Sunset Blvd. in West Hollywood.
Being part of the historic Roosevelt Hotel, and touting themselves as "a new twist on a local burger joint", I agree. The name refers to the temperature difference between a medium rare and well done burger. Pretty creative.
Vibe/Atmosphere: Kind of an Old Hollywood glamorous burger joint, but as laid-back and relaxed as they come. Lots of eye candy, with all the deep reds, crystal chandelier, and mirrored glass. The crowd is a mix of locals in the know, and tourists who aren't.
Ease of Seating: Poor. Very small square footage and tables are almost always full. They also won't allow a party of 2 to sit at anything larger than a matchstick sized table.
Service: Good enough. Sit at the bar if it's open and the bartenders will take good care of you.
Food: Their burgers melt in your mouth. They're gourmet, with enough interesting choices to excite even the most jaded eater. I would skip the fries - they're over-salted and seasoned. Onion rings are worth a try. Full bar, as well as the best strawberry milk shake I've ever had. Has anyone tried the Guiness Shake?? I'm not brave enough.
Value: $12 burgers are acceptable if they are this good.
Parking: Unfortunately it's located in the chaotic heart of tourist town and getting there and out will be a hassle. Only parking I know of is across the street at the Mann Chinese theatre lot.
Conclusion: I have mixed feelings about this place, despite my 9/10 rating - the considerable wait times, small tables, and touristy location are big negatives. But the burger is amazing.